Malcolm Gladwell, author of Outliers and Blink, has also written a book called The Tipping Point: How Little Things Can Make a Big Difference. In a world where a single tweet can end your career, this concept is both interesting and stable. I thoroughly enjoy sociology and understanding the science behind how our brains work. If you ever want to create a product that is widely used or go viral, definitely a good read.

The book is pretty true to its title. We learn about products and ideas that “went viral” to put it into today’s terms. From Hush Puppies to yawns to crime in New york City, Gladwell really breaks down what happened with these things to make them ‘contagious.’ Gladwell says there are 3 rules of epidemics: the Law of the Few, the Stickiness Factor, and the Power of Context. . . . Read More